One of the biggest local and regional events in the state, Bumbershoot is Seattle’s premier annual music & arts festival. The 3-day Labor Day Weekend event features over 80 bands from global superstars to local up-and-comers. The brand presence appears in virtually every form factor: signage, posters, TV spots, website design, online advertising, vehicle wraps, stage backdrops, merchandise –even flags atop the Space Needle. Horsepower developed a solid and lasting identity, along with a full suite of brand materials that will help ignite Labor Day weekend in the city, matching the energy and excitement of all that is Bumbershoot. Space Needle photo: John Lill.