Bumbershoot is Seattle’s premier annual music & arts festival. Coming up on its 46th year, the 3-day Labor Day Weekend event features over 80 bands from global superstars to local up-and-comers. For 2 years in a row we’ve developed the overall brand deliverables of this marquee summer event. While the base logo was designed to be timeless and iconic, every year will feature slight changes and brand evolution. This strategy along with color palette changes, and new secondary graphics, will ensure the brand is both recognizable and refreshing every year.