Fitness Mule - Identity

Fitness Mule is a new product targeted at hardcore fitness freaks. The product provides a simple solution to organizing workout notecards. Instead of carrying around loose notecards from station to station, let Fitness Mule carry the load! Simply insert your workout card into the Fitness Mule and strap it on to your favorite sports drink or water bottle. The logo depicts a mule head in the form of a water bottle with the Fitness Mule product wrapped as a mask across its face.