FlatBike - Identity

The emerging bike company has created foldable bike with swiveling stem that allows users to rotate their handlebars 90 degrees. This allows the bike to be stowed easily in crowded spaces like small apartments, tight garages, bike racks & cars. The "F" and "B" lockup in the logo resemble the "hinge-like" bike stem aesthetic, while the 3D perspective suggests the product's slim profile.