Seattle Music Hall - Identity

Horsepower was hired to create the incumbent logo for the current WAMU Theater. Located in the transforming SODO neighborhood, home to Century Link and Safeco Fields, the spacious and highly configurable theater attracts a variety of top-tier national acts. The logo captures its location with views of Mt. Rainier and neighboring Century Link stadium skyline. The multi-colored stage lighting and suggestive star shape convey the energy and excitement of the live shows.

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