At the end of every season, Stevens Pass Ski Area hosts their annual Retro Fools Day. It's a day where the mountain is adorned with neon-clad shredders on throwback gear. A day where aprés is all-day. The event even features competition in a hand-dug halfpipe finishing with a no-holds barred Chinese Downhill race a la 'Hot Dog' the movie. The identity and associated event branding materials were created to build hype and inspire old-school revelry.